![]() When it comes down to brass tacks, you need to know if your digital marketing efforts are actually producing a good ROI. Get the stats: Google Analytics > Audience > Behaviour > New vs. Make sure that you're offering value to your audience that's in line with your business objective, whether that's through content that is educational, entertaining, or inspirational. However, if you notice that only a small fraction of your audience is returning then it may be time to review your current content strategy. High-quality and engaging content will keep your visitors coming back for more. Keeping an eye on the ratio between new and returning visitors to your site can provide you with great insight as to whether a website’s content is optimized to meet a user’s search intent. Get the stats: Google Analytics > Acquisition > All Traffic > Channels Section link 2. Your clients will be expecting this type of insight from your SEO report so that they can address any problems in their marketing efforts. Or perhaps the problem lies with the online content itself.Īre they targeting keywords higher than what their current site authority can realistically rank well for? Well for one, this information could suggest a technical website SEO issue, such as slow page loading speed - because of this, potential visitors could be quitting their sessions before Google Analytics can track them. The problem they’re having though is that Google Analytics isn't showing significant growth in organic traffic over that time. ![]() Knowing which percentage of your website visitors are arriving coming from social media, blogs, referral links, and search engines can help identify which of your marketing efforts are working and which aren't.įor example, let’s say that for the past 2 years your client has been investing resources in writing blogs with the goal of increasing their website traffic. The first KPI you should consider for your SEO performance report is your website traffic. Section link 7 KPIs to Measure SEO Performance Section link 1. So without further ado, let's take a look at what you should be including in your next SEO report. ![]() What’s more, all of these metrics can be found inside Google Analytics! Of course, what makes an effective SEO report will vary from business to business, depending on the individual goals of each organization.īut typically your clients will mostly be concerned about how SEO efforts are impacting their bottom line.įortunately, there are some key metrics that you can include in your next report to ensure that you can get this message across clearly and concisely and that’s what we’re going to discuss today. Your reporting should paint your clients a clear picture of how their SEO strategy is affecting their return on investment (ROI). Is their recent email campaign leading to more conversions? What type of content is attracting more website visitors? Keep your reporting lean and just include the data that helps move their business forward. Most clients aren't concerned with vanity metrics.
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